Graphic Designer
BRITISH BASKETBALL LEAGUE – ONGOING SOCIAL GRAPHICS
September marked the start of the new season of British Basketball and a new era was upon them. The London Lions had announced both their debut in EuroCup and signings of ex-NBA talent such as Sam Dekker, and I was a part of the agency with the challenge of launching the season with a bang. After successfully pitching a concept, a handful of graphics for the pitch turned into 700+ assets across the season, including two court designs, and thousands of pixels of in-arena LED boards.
The concept for Know Our Name centred around making local heroes of players and fuelling friendly rivalries as British Basketball aims to make its mark on the UK’s sporting landscape. Initially, I designed a set of hero graphics and social headers for each team, inspired by the bright colours and positive feel of the NBA and combined with a gritty British feel. Moving further into the season I created various templated assets for social and paid, as well as one-off hero graphics such as Player Of The Month and retirement graphics, which gave me an excellent place to experiment further with the visual identity, pushing Know Our Name to its limits.
The new year rolled around and thoughts had already turned to the heavily-anticipated cup final, the first of three explosive finals for the British Basketball League. I created over 100 assets for use in the arena, as well as more assets for paid to drive sales particularly around Christmas, which resulted in a sold out crowd at the Utilita Arena in Birmingham.
The finals kept coming as it would only be two months until the once-again sold out Trophy finals in Glasgow, where the League requested a new court design. This was a great opportunity for me to dive head-first into something completely new to me, and it was incredibly rewarding to design and see in person in Glasgow as the setting for an incredible day of basketball.
The last of the three finals, the Play-Off finals at a packed O2 arena brought an even bigger event and I was determined to ensure British Basketball looked its best. As well as another court, LED screens, and large-scale print graphics used in the VIP area, I produced yet more paid assets and hero graphics for social to accompany Know Our Name’s refresh into Now You Know to mark the end of the season.
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