Graphic Designer
CORAL EYEWEAR
After a successful winter following the launch of their ski goggles, it was time to ramp up Coral Eyewear’s graphics for the summer. Coral Eyewear is a sustainable eyewear brand producing high-quality glasses and sunglasses made from recycled materials.
The new products brought a fresh new era for the brand and I was keen to lean into the lifestyle and sustainability aspects of the brand to build a new identity which could keep up with other brands in the space. I wanted to make sure I wasn’t alienating existing customers by giving the brand a complete overhaul, so opted for a subtle yet powerful shift with a new font, a set of bright colours, and handwritten elements.
With an increase in the amount of emails being sent and a vibrant new set of graphics, click-through rates on Coral Eyewear’s emails increased and during a recent crowdfunding campaign the company were able to hit significant milestones in their funding in little time.
In late 2022 Coral Eyewear released a pair of limited edition Williams Racing sunglasses for the Formula 1 Austin Grand Prix. To be sent out with the glasses, I designed an illustrated cleaning cloth inspired by Texas, alongside a post to announce the partnership
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