Graphic Designer
BRITISH BASKETBALL LEAGUE – ONGOING SOCIAL GRAPHICS
September marked the start of the new season of British Basketball and a new era was upon them. The London Lions had announced both their debut in EuroCup and signings of ex-NBA talent such as Sam Dekker, and I was a part of the agency with the challenge of launching the season with a bang. After successfully pitching a concept, a handful of graphics for the pitch turned into 700+ assets across the season, including two court designs, and thousands of pixels of in-arena LED boards.
The concept for Know Our Name centred around making local heroes of players and fuelling friendly rivalries as British Basketball aims to make its mark on the UK’s sporting landscape. Initially, I designed a set of hero graphics and social headers for each team, inspired by the bright colours and positive feel of the NBA and combined with a gritty British feel. Moving further into the season I created various templated assets for social and paid, as well as one-off hero graphics such as Player Of The Month and retirement graphics, which gave me an excellent place to experiment further with the visual identity, pushing Know Our Name to its limits.
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