Graphic Designer
BRITISH BASKETBALL LEAGUE – FINALS
The new year rolled around and thoughts had already turned to the heavily-anticipated cup final, the first of three explosive finals for the British Basketball League. I created over 100 assets for use in the arena, as well as more assets for paid to drive sales particularly around Christmas, which resulted in a sold out crowd at the Utilita Arena in Birmingham.
The finals kept coming as it would only be two months until the once-again sold out Trophy finals in Glasgow, where the League requested a new court design. This was a great opportunity for me to dive head-first into something completely new to me, and it was incredibly rewarding to design and see in person in Glasgow as the setting for an incredible day of basketball.
The last of the three finals, the Play-Off finals at a packed O2 arena brought an even bigger event and I was determined to ensure British Basketball looked its best. As well as another court, LED screens, and large-scale print graphics used in the VIP area, I produced yet more paid assets and hero graphics for social to accompany Know Our Name’s refresh into Now You Know to mark the end of the season.
Photos courtesy of the BBL
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